UZ BRUSSELS - MOBILITY
CLIENT: UZ BRUSSEL
COPY | SCRIPT | PRODUCTION | ANIMATION: DRIFT
SOUND: SOUNDDESIGNER
The University Hospital of Brussels, one of Brussels' largest, has a serious mobility problem. Too many people come by car and parking spaces and roads are getting clogged.
A lot of those vehicles are used by the hospital's staff, leaving too little space for patients and their visitors. The UZB wants to create awareness among the people working there, hoping they will consider other options or use more diverse combinations of transport.
Not an easy feat as Belgians and their cars are like the perfect wedding. To make this work, we had to get the tone of voice right. The narrator was cast to sound like she could be your colleague, and visually the animation is playful enough to act as a nice counterweight for the message.
