AD Campaign
Carlsberg India has launched Carlsberg Smooth, a premium mild beer made with the finest European Barley for a rich and smooth taste. Brewed specially for the Indian palate with a refreshing and elegant taste, Carlsberg Smooth offers a unique product and a new experience to the consumers.
Artist's Statement: This project was a done for my graduation. I have taken a hypothetical brief for the same.
Process:
Target Group: Consumers above 25 years of age.
Hypothetical Brief: Product positioning in the market.
Idea: Some relationships are not smooth enough, ironically you can have a smooth experience with anyone anywhere just like Carlsberg Smooth.
Print idea: To show the idea of Carlsberg being the smoothest beer though illustrations in pairings of:
1) Graduating student and Interviewer (Interview).
2) Boy and Girl (Proposal)
3) Bride and Mother in law (Relationship)
Activation idea:
1) Ad placement on the ramp.
2) Ad placement on the diving board.
3) Ad placement on the pin board (bowling).
Mediums:
1) Print Media
2) Digital Media
3) Outdoor Activations
Copy: Probably the smoothest
Interview/Proposal/Relationship/Slide/Dive/Roll
Hypothetical Brief: Product positioning in the market.
Idea: Some relationships are not smooth enough, ironically you can have a smooth experience with anyone anywhere just like Carlsberg Smooth.
Print idea: To show the idea of Carlsberg being the smoothest beer though illustrations in pairings of:
1) Graduating student and Interviewer (Interview).
2) Boy and Girl (Proposal)
3) Bride and Mother in law (Relationship)
Activation idea:
1) Ad placement on the ramp.
2) Ad placement on the diving board.
3) Ad placement on the pin board (bowling).
Mediums:
1) Print Media
2) Digital Media
3) Outdoor Activations
Copy: Probably the smoothest
Interview/Proposal/Relationship/Slide/Dive/Roll
Time taken: 8 weeks
Magazine Ad Activation
Merchandise
Social Media Sponsored Gifs
Mall Promotion
Outdoor Activations
1) Ad on a Pin Board: Probably the smoothest Roll.
2) Ad on a Ramp: Probably the smoothest Slide.
3) Ad on a Diving Board: Probably the smoothest Dive
Thankyou.
