Bigelow Tea Rebrand

  • I updated Bigelow's original mark (left) to create a motif that, while cleaner, still captured the feel of the original.  
  • Box front and back + foil wrapped teabag
  • Throughout the rebrand, I used fresher updates of the company's original colors and motifs in hopes of maintaining the aesthetic feel of the original brand.
    Fonts used: Microsoft Himalaya (titles and headers), Cambria (subtitles and body), and Helvetica (body on website)
  • I chose to re-design six of Bigelow's most popular flavors, which esablished a color scheme for the entire brand.
  • Tin concept for loose-leaf tea 
  • Stationery, envelope, labels, and business card
  • Website concept
  • Website homepage