In a city that values quick reactions over calmness; where “successful” people are always moving from one place to another, fighting traffic and keeping themselves busy; Vanilla Sky seems revolutionary for believing that fulfillment is achieved by doing things in a serene way that allows the enjoyment of every moment. 

We wanted to depict peace, an oasis, a place that made you feel good as soon as you entered it; a place that rewarded the senses. 

A colourful and mellow sky is the closest image we have of a place like this. Skies that grab your attention and make you feel inner peace. Ordinary and casual, yet astonishing. We called it Vanilla Sky.

Vanilla Sky is an oasis, a place that makes us forget that we’re actually inside of a shopping centre. Each object, phrase, scent, taste and sound have been carefully chosen to create the sensation of being in a temple. 

Most of the brand behaviour is presented through a series of phrases that allow the brand to speak without showing the logotype. Across all applications, we used messages that are presented by a conscious voice that cares about good service, quality of the experience and communicates good intentions.