MY RESPONSIBILITIES:
project idea
concept
mechanics of implementation
photo references
concept
mechanics of implementation
photo references
Brief:
Special project with two influencers to promote new GIVENCHY beauty products: TEINT COUTURE EVERWEAR Foundation and Concealer.
Solution:
Concept: How the emotions affect our skin?
To promote new GIVENCHY beauty products I suggested talking about how our emotions affect our skin and giving beauty tips on how to manage the bad effects of emotions using GIVENCHY Foundation and Concealer. To implement this idea we invited two famous Russian actresses- Lukerya Iliashenko and Katerina Shpitza, who due to their job have to "play" different emotions every day. In our project they needed to show 3 different emotions- happiness, melancholy and love and talk about each of them.
The article page was also branded with GIVENCHY visuals.
Alongside with the article we asked both actresses to use their instagram profiles to promote the campaign.
KPI
42 124 readings
Social media reach estimated (Peopletalk.ru, Lukeriya Iliashenko and Katerina Shpitza instagram)
1 750 000 people
project for
PEOPLETALK.RU
Photo by Nadia Romanova
2019
