Swan  Muse  a  story  telling and creative content marketing agency which is passionate about creating seamless connection  between  brands  and  their  audiences  by  leveraging  the  power  of  story telling.

 

The brand intials (S, M)  are subtly introduced and is represented in the icon formation. The logo is broken into two parts so when pulled together produces on whole circle, to illustrate audience and brands brought together into a singular environment by the effort of great story telling, which the letter "S" for story, is seen at the joint between the two parts. The resultant Swan is curled up to provide a very sexy but bold swan who understands its place in the market and is positioning itself to be an admiration. 

 

Red is used to further communicate sexiness and the energy of boldness.