When the Pro Bowl returned to Hawaii in 2011, it was time for a fresh, new look. A new logo was designed, to fit into a complete rebrand of the post-season logos, including a permanent logo for the Super Bowl. My team created a comprehensive style guide featuring design elements and guidelines that was used in-house as well as by vendors and partners. We also designed everything from advertisements and collateral to hotel lobby graphics and street pole banners to the official helmet and the entire stadium.