![sci-arc Advertising publication design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2eea3680667813.5ce7914a0fcb3.jpg)
This project was an exploration of typographic styles in the form of a poster layout. We were to create a poster advertising Southern California Institute of Architecture (SCI-Arc)'s annual guest lecturer series.
SCI-Arc's aesthetic is very conceptual, abstract and industrial, and my poster intended to convey this mood.
Early drafts utilizing only type without extra elements
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/56bad980667813.5ce79125ad429.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3a21d580667813.5ce79125adb4b.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a9cf2780667813.5ce79125adf46.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f7d9d180667813.5ce79125ad911.jpg)
New layout (left), finalized version with edited hierarchy (right)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/53194880667813.5ce791264cc19.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b7171980667813.5ce791264d095.jpg)