A brand workshop and naming process was need for this dynamic new coaching company.
Using just four colours, Red, Green, Blue and Yellow, they have taken psychometrics to a new level of practical application that is brilliantly simple, compelling and effective. Although the process is simple, the outcome can be complex and therefore we create a brand Icon that visually reflects that. We also created a wide ranging set of collatroral, including an Introduction Brochure, Desktop Book, Workbooks, Inserts and Flash Cards as well as Models, Diagrams and Iconography for Capio Man, there colour combination symbol
