My Campaign,

This campaign is for U! We target both the abuser and the abused. We assist the abused to be heard and the abuser to know their actions are inaccurate. The U Movement was created in 2018 as a campaign that opens its support to many individuals who are hurt and afraid to speak up or can’t identify their wrong doings.
The campaign helps create an awareness to the abused and helps the abuser to see their wrong actions. The name of the campaign is a Lettermark - U. The letter U is referred to both abused and abuser, the campaign uses the same advertising but targeted in many different ways. U - the abuser - U must be bold, strong and brave. U - Abuser - U must stop, realize, and know your actions.

For the idea of the campaign needs to be portrayed in the logo itself. The name of the campaign is U but would you say that is enough to explain what its all about? The name has now been changed to “The U movement” which still focuses on both the abuser and abused. 

The reason for the fist facing down
Showing the audience that you should not raise your fist at anyone so put down your fists and keep them to your side.

By focusing on both gender of the situation is important. The idea of the female ad is having a model wearing make-up on one side of her face and bruises on the other side, then having a males arm holding a make-up brush creating the emotion of the abuser covering up the females face to hide her suffering before she leaves her home.