Integrated Marketing Communication: TWG
TWG is a Singapore home based company that retails up to 800 luxury tea leafs. However the problem faced is that there are no tea tasting available for customers to try on the spot before purchasing their tea leaves or dining at their restaurant.
Therefore, I had came up with the idea of having a tea tasting vending machine for TWG to encounter this problem. Along with my classmate, Zhang Yufu, we came up with and designed marketing strategies for this idea.