Challenge: GE Healthcare completed an extensive customer segmentation study to inform its go-to-market strategy and needed an exciting way to present the findings to GE Healthcare leadership. 

Solution: We designed a 5,000 square foot exhibit that highlighted the findings visually, through a series of information graphics and multimedia presentations. The exhibit focused on the needs of 5 customer segments and identified the best growth opportunities for each.

Agency: Prophet

Role: Design Director / Designer