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NSSW 2019 Branding

National School Sport Week (NSSW) is an annual campaign week by the Youth Sport Trust. It's aim it to get schools to pledge time to more PE and school sport to improve physical and mental wellbeing in young people. For the 2019 campaign I was solely responsible for design the branding and graphics for the campaign and collateral that was needed.
This years campaign had the theme of "5 ways to wellbeing". In order to depict this across a range of media I developed some icons for each of the five ways. I replicated the designs across social media, email and print marketing. 
Below are the brand development guidelines.
This is an example of the GIFs that I created for social media.
NSSW 2019 Branding
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NSSW 2019 Branding

These are the brand guidelines for a national charity campaign. There are a number of outlets including social media, email, and print marketing.

Published: