Offset was commissioned by Loreal Paris, to create a series of digital assets to push their latest Nudes Nacre Lipstick.

I led the team in conceptualising and producing this suite of content. Using the vertical canvas, we developed a sequence of animation that beautifully displayed the gorgeous product packaging, inspired from the iridescent look of seashells.

Attention span of our viewers are increasingly decreasing. So we had to leverage on quick cuts, fast paced rhythm, yet beautiful and luscious renders of the product's texture to capture onto our viewer's attention.

Along with my Art Director, @ojiahao, who beautifully art directed and co-conceptualised this entire piece, together with our Motion designer, @AceJunior who did an amazing job in animating the sequences, and my Video Editor, @Judy Tan, who did an amazing job editing the audio together. We delivered an entire suite of assets, with a mix of footages from the TVC, and 3D sequences that were built entirely from scratch. Extending the creative sustenance of the campaign, as well as creating short and sweet, effective and engaging content.

This is for their vertical video execution for Youtube and other social media platforms

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