![lobels butcher butcher shop branding New York pig cow lamb chicken meat](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4c033b79890343.5d526b2c0a006.jpg)
Lobel’s of New York is one of the original butcher shops in the state of New York, serving the best and freshest meat.
The concept of the brand identity was to create a more artisan look to an old school butcher shop. Hand crafted from the logo itself to the cuts of the meat. The mauve pink brings out a more playful look while the kraft paper brings it back to basics.
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![lobels butcher butcher shop branding New York pig cow lamb chicken meat](https://mir-s3-cdn-cf.behance.net/project_modules/1400/20ad0979890343.5d526ad06c425.jpg)
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