Logo Design for Ombudsman
Republik Indonesia
In early 2017, the Ombudsman of the Republic of Indonesia held a design competition for their new logo.
According to the brief, the submitted logo must convey the following traits:
1. able to raise the brand awareness of the institution among the Indonesian public
2. show the Ombudsman as an institution that is authoritative, effective, and just
3. looks masculine, mature, modern, prestigious, and simple.
I came up the following logo design:
Translation:
Lower left: The design's logotype of "Ombudsman Republik Indonesia" uses a slab serif typeface that looks firm and conveys a masculine and mature feel.
Lower left: The design's logotype of "Ombudsman Republik Indonesia" uses a slab serif typeface that looks firm and conveys a masculine and mature feel.