Large Format Print Consumer Ad Campaign
[ PROFESSOR: Doug May | CLASS: Art Direction | YEAR: 2019]
The assignment was to conceptualize 3 large-format print advertisements for a randomly-assigned business. We could go any direction visuals-wise, so in my research for my assigned product, ThinkThin Protein Bars, I learned about how much added sugar is in snacks, but ThinkThin bars proudly boast 0g sugar! I conceptualized my visuals to show how sneaky sugar can be in a fun, playful way that hits the target market when they tend to reach for unhealthier snacks- commuting, at work, and right after a tough workout.
