L'Oreal Maybelline - FitMe Foundation

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Offset was commissioned by Loreal Maybelline, to create a series of digital assets to push their latest FitMe Foundation.

I led the team in conceptualising and producing this suite of content. As everything is going vertical now, and youtube is also supporting vertical videos. We created a main Youtube bumper, an IG Story, along with 5 individual short videos.

Attention span of our viewers are increasingly decreasing. So we had to leverage on quick cuts, fast paced rhythm, yet beautiful and luscious renders of the product's texture to capture onto our viewer's attention.

Along with my Art Director, @ojiahao, who beautifully art directed this entire piece, and my Senior Editor, @EricLee, who did an amazing job editing the scenes and the audio together. We delivered an entire suite of assets, with a mix of footages from the TVC, and 3D sequences that were built entirely from scratch. Extending the creative sustenance of the campaign, as well as creating short and sweet, effective and engaging content.

Creative Director - Gregory Poon

Executive Producer - Leow Yuan Ming

Art Director - Oh Jia Hao

Motion Designer / Animator - Oh Jia Hao

Audio - Eric Lee

This content is the vertical youtube bumper