CLIENT: BBC
BRAND: CBeebies
BRIEF
CBeebies airs worldwide to audiences aged six and under, in countries such as Singapore, Hong Kong, Poland, Africa, Australia, and the USA. Its offering of mostly UK-produced entertainment and educational programmes is interspersed with pre-recorded continuity links, with presenters interacting with the children to encourage learning through play.
Links to popular shows such as ‘Mr Maker’ and ‘I Can Cook’ often required hand-drawn outlines, which the presenters could colour in while filming, or additional prop graphics or illustrations.
SOLUTION
As a production runner on set, I designed many of these graphics freehand on paper or in Photoshop, working to the Director’s script and under direction of the Stage Manager. Visibility on camera and appeal to children aged 0-6 were addressed with a bold, colourful style.
