To showcase Checkers, a leading South African supermarkets, outstanding cheese range.

Checkers has over 400 cheeses to choose from. This makes it quite daunting when choosing the right cheese for the right meal and occasion.

By splitting up the tabloid in the strength of the cheese and including a recipe or use for the strengths, we were able to educate the consumer to what suites them best. This helped to take the fear out of choosing the wrong cheese out of the range of 400.