Serendipity Succulents
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Design Concepts and Sketches
Serendipity Succulents is a business I made up. I created it as a greenhouse/boutique of sorts that grows and sells succulents. I made all of the logos and put everything you see here together for my graphic design class.
The definition of serendipity is as follows: the occurrence and development of events by chance in a happy or beneficial way. I named my business with this definition in mind. If you were to stumble upon this shop, it would be like serendipity.
To put it simply, when you walk into Serendipity Succulents it is intended to be like a slice of heaven.
Above: My inspiration. A Dudleya succulent.
Below: My series of sketches.
From left to right: 1. A quick inspiration sketch.
2. The shape I was going for.
3. A more elaborate sketch of a possible design.
4. The base shape I chose to implement into my design.
Official Brand Logo
Main Logotype to be used for most advertising.
Variations of the design.
Official Brand Fonts
Official brand fonts:
Bakery- https://www.dafont.com/search.php?q=Bakery
Happy Camper- https://www.dafont.com/search.php?q=happy+camper
Brand Colors
Mockups
Business Cards created using a PSD mockup found online.
The front window of Serendipity Succulents
A possible sale sign.
Above, and below: Example of how the design could be used on the succulent flower pots.
