The Client
Roboz Surgical Instrument Company is a leading designer and developer of surgical instruments and related products. Their products are used by healthcare and research professionals worldwide.
The Challenge
Roboz needed to update, redesign, edit, and print their new catalog with up-to-date information. A new cover was needed too. All of the data within the catalog needed to match their indexes.
The Solution
Using existing files, I updated and formatted many pages of data, printed drafts for the client to mark up, and made more edits to photos. Nearly all of the photography and section heads were replaced with newly provided files which also needed exposer adjustments. The indexes were all updated meticulously.
I reworked the cover to the clients very specific needs which included a thermographicly printed shine on specific parts of the cover and back cover. The catalog ended up being 204 pages; over 1000 catalogs were printed.
Roboz catalog in production
