With the rise in modern technology with its popularity growth has brought along a problem every single user will have eventually, Needing cables or replacement chargers. As of right now there are no trusted brands that sell all types of cables. Say for example you were to lose an apple charger, you can go right to apple to buy a new one. But for this example you need an Display-port(DP) cable, where would you go to buy one? 

My goal is to fix this issue by helping Noel Leeming become the trusted brand that sells Chargers, Cables and adapters. I will be targeting the casual users that just need a replacement cord and to help them get what they need. Hopefully saving them from unnecessary research and time.

The packaging uses simple semiotics elements to communicate to anyone what the product is. The graphics are to a 1:1 scale to the real cable measurements to further push the clarity of the product. 

To extend the project I can make an entire range of cable variants just by swapping out the cable ends.