A pitch project for designing a bilingual logotype in devanagari for a major telecom brand Tata Docomo keeping the characteristics of the original logotype in consideration and also the readability.
Ideation to sketch out logotype with similar characteristics.
Taking the characteristics from the shape of original type and using it to define it for the devanagari logotype characteristics.
Testing the final bilingual logotype with the original to see the consistancy,readbility and harmony
Logotype in vertical orientation
Thankyou !
