The visual was designed to communicate the brand’s core message: Moodron makes printing accessible to everyone. Anyone can avoid the hassle and uncertainty of printing and get commercial printing done from the comfort of their own home. The uncertainty, unreliability and overall lack of insight of the printing industry to a regular customer can only be akin to a maze.
The maze is designed centered around typography with the walls of the maze forming the word ‘printing’ right in the middle of the maze as a visual representation for the metaphoric ‘maze’ that is associated with the hassles of printing. To the right of the maze, there is a much simpler straightforward path. The eyes naturally start from the left, coming onto the maze and then finding the much simpler solution. Moodron.
