Caffini, is an all-new brand in Nicosia, Cyprus, with overseas franchising prospects.
In addition to being a casual yet top quality outlet for coffee and snacks, it is the first drive-through coffee house on the island.
The brown colour is, obviously, the classic coffee colour, accompanied by a warm yet eye-catching red, suitable for a drive-through establishment on a main traffic artery of the city.
The white elements separating the two colours have been very deliberately designed: one is clearly the steam from hot coffee, the other is an open-ended separation, as a subtle expression of the drive-through feature of the outlet.
The lines of the logo express both the comfortable curves of a contemporary and relaxing environment, but also reflect a striking curved architectural feature of the building housing the café – all based on the letter ‘C’ for ‘Caffini’, ‘Coffee’ and ‘Café’.