This is a campaign developed to create awareness of the Levy Vote (due March / April 2019). The campaign we developed was focussed on reaching out and educating the voter about the benefits of the levy and how the levy was spent across the sector. Working closely with our PR consultant a strategic approach and visual identity was developed. This included working closely with the stakeholders of this levy vote with weekly meet ups, a nationwide roadshow (we coordinated and advertised), webinars and a series of informational brochures to support the roadshows. The success of the campaign to date through an external provider surveying the key audiences shows the campaign is reaching the right people and giving them the right information to be informed about the vote.
