The product chosen is Bose headphones sport range called StayHeart+.
The USP of this product is its unique seal that allows your headphones to keep up with your work out. Therefore, using the concept of the seal, I was able to create an empowering Female champaign that used the beneft of the headphones to spread the message that they “didn’t listen, you don’t have to either”
The target market for this advert is aimed at athletes directed at female, but also male’s that have intense work out practices, as well as people who compete in competitions that need to stay in the zone, and keep distractions out. Ages 13-35.
