We created a concept for Hylton Ross and Ikapa for Travel Indaba 2013, which is held annually in Durban, South Africa.

 

Travel Indaba is Africa's largest tourism expo and take place at the Durban ICC from the 11th till the 14th May 2013. It is one of the worlds "must see" events of its kind.

 

Hylton Ross and Ikapa will exhibit under one banner for the first time so the brief was to create an exhibit that highlighted both brands under 1 stand space.

 

This design is full custom using duco sprayed backwall panels, Laser cut Southern African country maps haloed with LED lighting, custom reception and meeting desks and a massive overhead rigg to cover the entire stand space. This rigg in particular designed to be strongly branded both inside and out as well as a mechanism to suspend strip lighting to the global illumination of the exhibit.

 

Our intention was to move away from the clichéd finishes traditionally used at Travel Indaba and towards a more slick, clean, European styled exhibit that provides a highly professional platform for company representatives to meet with prospective and existing clients.