Shirt Du Festif
Context: Festive season comes with its share of festive fashion. For men, the category is often restricted to kurtas, bandi jackets and the occasional sherwani.
Opportunity: Linen Club decided to break the monotony of festive fashion with its finest Linen fabrics by creating a whole new category that's exclusive to those who're truly different.
Opportunity: Linen Club decided to break the monotony of festive fashion with its finest Linen fabrics by creating a whole new category that's exclusive to those who're truly different.
Idea: Shirt Du Festif
The brand tied up with four of India's finest fashion design collectives to create a bespoke collection of festive shirts dubbed the One In A Million collection, with only a 1000 shirts for each design.
The four festive shirts showcased the designers' signature styles, brought alive by a fabric that captured the festive spirit perfectly. The entire journey from the conception to the designing to the final product was captured through a series of short videos and engagement activities.
PART 1: INTRODUCTION TO THE ASSOCIATION
PART 2: STORE VISIT WITH DESIGNERS
PART 3: DESIGNING AND STITCHING
PART 4: BRAND STORY
PART 5: LAUNCH
To watch extended interviews of the designers, visit the Linen Club Instagram page: https://www.instagram.com/thelinenclub/?hl=en
