Marketing Thought Leaders
Developed for the Marketing Leadership Council of the Corporate Executive Board
Developed for the Marketing Leadership Council of the Corporate Executive Board
I worked with the client to develop something "that would stick out" from the normal publications that our audience was used to seeing. After brainstorming sessions to determine what exactly the client meant by this, my suggestion was to come up with a book of a nonstandard size with a unique design and tab-like navigation for easy reading and transportation since likely the reader wouldn't consume it all in one sitting. The client was extremely happy with how a multitude of seemingly unrelated interviews were laid out in a very pleasing and modern fashion while still upholding the traditional tone that the audience associated with our brand.
Overview before the Table of Contents
Each of the topic areas had their own divider pages with traditional imagery that complemented the modern lines and design.
Sample title page of one of the interviews. Note the tabbed feature on the upper right side of the page that matched each topic area and facilitated with navigation.
