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The world of Transformers needed to be shaken up a little bit. It was taking itself a little too seriously, and the universal forces of advertising smiled upon us. Hasbro's legal department actually let us do a Toy Story-esque execution where the figures come to life and have a comical battle right in a boy's bedroom giving much needed levity to the brand.
The world of Transformers needed to be shaken up a little bit. It was taking itself a little too seriously, and the universal forces of advertising smiled upon us. Hasbro's legal department actually let us do a Toy Story-esque execution where the figures come to life and have a comical battle right in a boy's bedroom giving much needed levity to the brand.
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