Offset was commissioned by Pringles, to create assets for their latest campaign in partnership with Sony Playstation. In this campaign, viewers are encouraged to purchase 2 cans of Pringles can and stand a chance to win a Playstation 4 console daily!

I led the team to conceptualise and produce these assets for their campaign. Together with @Manfred, our Technical Director who beautifully executed the 3D animation, @jingyi, our Motion Designer who did a great job with the 2D animation, @Eric, our senior editor who pieced up the awesome audio work and @yuanming, our Executive Producer who helped in producing this awesome piece!

Our main focus was to engage the viewers through a gamification execution, so we chose to set the characters in a scene where they were battling one another atop the playstation console.

This was for their Feed Video to drive awareness to the campaign.

We animated this same concept and execution for their youtube bumper as well.

This was for their youtube bumper to drive awareness to the campaign.