Fresh, natural beauty for the bold woman...
Included above is the mood board, color palette, logo, look book pages, and product and shopping bag mockups for the fictitious cosmetic company Milano Beauty (MB).
Inspired primarily by the marble architecture in Milan, MB strives for fresh simplicity, clean lines, shocks of bold color, and floral accents in its thematic identity. All around the city of Milan, one can pick through the many beautiful flowers available at street-corner floral vendors. This experience is the basis of which Milano Beauty wants the client to feel when entering the store and shopping their products. Flowers would be available for sale inside the store.
