A project formed from an ISTD brief on the theme 'lost' but instead looking at what you can gain from a loss. Using a relatable experience of loss such as a break-up I wanted to shine a positive light with 'tongue and cheek' visual language. So I created a modular typeface targeted at young females who had been broken up with. Each module represented a generic gain of a break-up; eat whatever you want, more space in bed, wear comfortable underwear, flirt with whoever you want and watch your own t.v. shows.
Once I created the typeface I wanted to further contextualise the theme by creating ironic imagery of 'cringe break-up lines' using my typeface and typical break-up related imagery. This development then turned into a 'break-up typeface' kit encouraging you to use the typeface in sticker form to write your own gains of your break-up as well as your own break-up letter back to your ex to vent out all the sadness. The kit itself is called #notyourtype to encourage users of the kit to share their own gains using the typeface online, creating a positive community for the broken hearted.
![typography Modular Typeface istd graphic design colour Imagery kit degree art breakup](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c4c35977633389.5c8d509be8773.jpg)
![typography Modular Typeface istd graphic design colour Imagery kit degree art breakup](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9dcaeb77633389.5c8d509be8bc1.jpg)
![typography Modular Typeface istd graphic design colour Imagery kit degree art breakup](https://mir-s3-cdn-cf.behance.net/project_modules/1400/41daad77633389.5ccdbdb952c6a.jpg)
![typography Modular Typeface istd graphic design colour Imagery kit degree art breakup](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b3715777633389.5c8d45909ecf1.jpg)
![typography Modular Typeface istd graphic design colour Imagery kit degree art breakup](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8f931777633389.5ccdbdb9525e7.jpg)
![typography Modular Typeface istd graphic design colour Imagery kit degree art breakup](https://mir-s3-cdn-cf.behance.net/project_modules/1400/00842977633389.5ccdbdb952837.jpg)
![typography Modular Typeface istd graphic design colour Imagery kit degree art breakup](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2a8d0677633389.5ccdbdb9521a8.jpg)