LIKE YOUR BREATH
The Estonian ad agency I was working in as a copywriter, Taevas Ogilvy, had a client Kliinik32. It's a dental clinic. They came to us with a proposal to promote "mouth hygiene month" in November 2018. But since they had a very restricted budget and only 1 month for the promotion, we needed to create hype without spending too much money. So I had an idea to do a fake lifestyle brand called #likeyourbreath. We made a fake website, where we "sold" different objects and clothes. In the object description, we would hint on something related to mouth hygiene. We also produced some of the clothes and did a giveaway in #likeyourbreath IG account. Teenagers were wearing the clothes, participating the giveaways and observing the "website". The hype was created.
See also: likeyourbreath.ee, instagram.com/likeyourbreath/
