Buckle Up is a digital service in the form of an app that is designed for men who not only want to lose weight and get fit, but also be able to fit into particular clothes that they love again. The service provides various social networking methodologies to get its users to be active and reach their goal in the most timely fashion through sharing experiences other users. Specific examples include checking-in to places, “stealing a glance” at other users’ closets, and also a leveling system where they can compete with others.
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