I recently had a client from Salt Lake City UT reach out to me. He said he wanted a logo for a company called "Backpack Samples". He said he really likes the idea of a sampler, backpack and the letter B. I created four logos for him and this was my design Journey to get to the final logo.
This was my first attempt at the Backpack Samples logo. I remembered he said he wanted a sampler, backpack and the letter B. As you can see this is an attempt at a clever isometric logo. I thought this logo to be too busy for my liking.
My second idea was having the letter B as the main focal point and having a music note in the negative space.
My third idea was having a sampler as the backpack. I thought this was a clever idea to the name of the brand. I also changed the font to make it more cohesive with the design.
My fourth idea was using both parts of the letter B as two compartments and the middle would be a zipper. I added a period at the end of samples to see if I liked it as a part of the design or not.
The final logo has a more organic and effortless feel to the design. I believe this rendition of the logo totally captures what the client was initially looking for. I showed this logo and he was more than thrilled with the outcome. I also kept the new type I created from past renditions to finalize the branding of the logo.
