Gestalt psychology is an attempt to understand the laws behind the ability to acquire
and maintain meaningful perceptions in an apparently chaotic world.
The central principle of gestalt psychology is that the mind forms a global whole
with self-organizing tendencies.
I am happy that right now gestalt psychology is changing my life for the better
Gestalt stands for something hidden as well,
so I thought I could use it in the logo.
I've chosen the neat Gotham font
and a tender color palette.
The idea of something hidden is also visible in the key arts.
Gestalt helps person to realise himself through his reactions,
that's why I've got an idea of posters' series that explain physical reactions.
I am sure that a simple, but elegant merchandise will help guests fill comfortable and pleased.
