Visual Language:
Powerpoint Template:
Pangea Net approached Wonderland Collective to do a rebrand and website redesign. The original brand was orange and light blue with the symbol of the PANGEA map.
The new logo symbol is a geometric representation of the 7 continents in the PANGEA. This is done as line art and combined to form a unique shape within a heptagon. The 7 sides of the heptagon also each account for a continent.
The new logo symbol is a geometric representation of the 7 continents in the PANGEA. This is done as line art and combined to form a unique shape within a heptagon. The 7 sides of the heptagon also each account for a continent.
The font has a modern feel and we combined the name PANGEA and NET to make the spacing easier on the eye.
For the colours we aimed for a deeper blue to enhance the feeling of loyalty and trust that one should associate with law. This coupled with a more vibrant yellow and a subtle pale blue and charcoal adds depth and warmth to the brand.
For the colours we aimed for a deeper blue to enhance the feeling of loyalty and trust that one should associate with law. This coupled with a more vibrant yellow and a subtle pale blue and charcoal adds depth and warmth to the brand.
The visual language explains the logo usage, colours, font usage, iconography and image treatments.
Designed under creative direction of Lexi Fontein.
Designed by Wonderland Collective for Pangea Net.
