Our team inherited a established brand platform that was lacking in execution. Recruitment support materials were outdated with an erratic organization of information and did not take full advantage of important differentiators.

Including stakeholders in the UB community, we determined which key elements of the brand position to leverage and crafted distinct communications for each type of audience.

In addition to the publication materials showcased here, the creative team and client strategists worked diligently on other enrollment marketing tactics. Due to these efforts over course of the partnership, UB has experienced significant improvement in audience perception as well as its application and enrollment numbers. In fact, its number of applicants more than doubled between 2014 and 2018. And through 2017, enrollment at UB had increased by nearly 15%.