NAME - Bug Hungry
BUSINESS - Bug Snacks Company
YEAR - 2018
COUNTRY - Canada
BUSINESS - Bug Snacks Company
YEAR - 2018
COUNTRY - Canada
High in protein, cheap to produce, and with a much lighter carbon footprint than meat or dairy farming, bugs are already part of the diet for more than two billion people worldwide. Taking advantage of the fact that in the Western world people still struggle to disassociate the nutritional value from the source, where most insects are considered pests, Bug Hungry emerges as a sophisticated yet playful brand that sells edible insects as a healthy snack, with a classy and funny side. The present logo uses the negative space of the body of a cricket to show a fork, universal symbol for food, consolidating the whole graphic and marketing concepts behind the vintage look and smart humor.
Graphic and copy concepts designed for Bug Hungry. Taking advantage of the Western culture’s habits and negative misconceived opinions regarding insects, the brand shows off its playful side with clever wordplays and vintage look that go hand-to-hand.
Business cards made for Bug Hungry.
Mockup representation of the brand with one of its products.
Bug Hungry logo in color over a white background.
Bug Hungry logo in black over a white background.
