Checkers Christmas Freshness Campaign 2018
Art Direction
Objective:
To show case Checkers, a South African supermarket chain, as the one-stop-shop destination for all their
customers Christmas food.
Insight:
Checkers houses everything you need for a Christmas feast, from starters to desserts. Every year they also
bring out new ranges of products, from ready to cook meals, as well as your more traditional meals.
Rationale:
By combining the whole range Checkers has to offer, a 12 page leaflet was formulated and was printed and
distributed nationally with over 4 million copies. The Christmas food range grew nationally with close to 30%
compared to the previous year.
Art Direction: Jan-Linde Beyers
Copywriting: Carina Coetzee
Creative Group Head: Wilton Brandt
Creative Director: Krige van Rensburg
Photography: Henk Hattingh
Stylist: Luisa Hayes
