This is the AT&T Audience Network's Press Kit for the new show Condor and it's release of Season One. The kit was sent to various members of the press, social media influencers and a generic version to members of the Hollywood Foreign Press.

It was a faux aluminum briefcase and metal logo tag, with custom velvet flocked foam inside to house a bluetooth security camera that was personalized with a logo, a security badge that was also a USB drive and DVDs with episodes from the show. All the cords and instruction booklets for the camera were hidden underneath the DVDs in the foam so they could be found. The USB contained episodes from the show as well as cast, producers, and director bios, cast photos, and show synopsis. 

The Dossier was a custom file folder and label that contained various documents. There were printed bios of each cast member called "Personnel Dossier", plus photos of the cast that were embossed with an "official" seal and printed to look like actual photographs. 

The unique part of the package was that another Dossier contained a photograph of the recipient found online (through Twitter or LinkedIn profiles) and a map from Google Maps pinpointing their location from their address we had. We used a generic silhouette of a person if we were not able to find a photo online. We created a mail merge to digitally print over 500 unique documents. Then each kit was put into a printed corrugated box and shipped to the recipient whose information was on the Dossier. 

I was involved in the initial creation of the idea with the creative team, securing all items and production of them from vendors in the U.S. and overseas, timing for the production and delivery of each item, DVD replication and USB loading, sourcing photos and maps and creating the mail merge, overseeing kitting and mailing, creating the initial budget and maintaining throughout the project.  

Condor Social (click here)