BRANDING FOR MEXICAN DOCUMENTARY
I developed a project based on water and typography for a documentary about sunken ships in Mexico.
Water + Typography
The documentary Travelers' Stories: Treasures consists of looking for sunken ships in different beaches of Mexico and the human relationship with their environment. To generate the design, I thought about the relationship between (the person) and (the environment). For example, "Travelers' Stories" is the personal journey of the individual, it's his existential search, TREASURES is the nature, the sublime of it. Therefore, the hierarchy of texts as well as their fonts were chosen to communicate this relationship.
In turn, the Rose of the Winds was chosen to close the message of adventure and unknown direction.