American Express Member Newsletter
Challenge: American Express wanted to persuade Card Members to take advantage of Card benefits, travel experiences, special events, dining recommendations, and exclusive offers.
Solution: We designed Member Essentials, an email newsletter featuring targeted offers and beautiful travel and lifestyle images. The newsletter drove customer engagement and inspired Card Members to take action.
Agency: The Sandbox Agency
Role: Associate Creative Director / Designer
Each newsletter consisted of the following modular components, which were targeted to individual Card Members based on on benefit enrollment, spending history, and geography:
Newsletter for American Express Proprietary Lending product portfolio:
Newsletter for American Express Charge product portfolio:
Newsletter for American Express Platinum product portfolio:
Newsletter for American Express Centurion product portfolio:
