Herman Miller Seating Category Repositioning
As Brand Content Editor for Herman MIller’s North America Contract business, I partnered with Senior Designer/Art Director Andrew Milauckas to reposition Herman Miller’s work seating category. As a creative team, we collaborated with numerous internal teams and external partners on a multimedia campaign designed to educate sales, A&D, and customers about the category.
Work was created in collaboration with Herman Miller Product Engineering, Product Management, and North America Contract Marketing teams.
Curt Wozniak - Strategist, Writer/Editor
Andrew Milauckas - Strategist, Art Director
Randall Braaksma - Senior Editor
Daniel Carlsten - Illustrator
PICK Animation - Animators