Amyris
Challenge: Rebrand Amyris to reflect its shift away from industrial biofuels to making sustainable ingredients for the healthcare, fragrances and cosmetics industries.
Solution: We designed a radical new brand identity to support the new Amyris positioning and purpose — Make Good, No Compromise — focused on making the purest ingredients possible.
Agency: Brandpie
Role: Creative Director / Designer
Identity exploration
The prior Amyris identity was associated with a chemicals and biofuels company, and needed to reflect a consumer-friendly business using clever science to make sustainable ingredients.
A new lowercase ‘r’ was explored and redrawn to subtly suggest a leaf:
Other typefaces, including sans serif, serif, and cursive, were considered during early phases of the design exploration:
