This series of packaging explorations is made for a fictional clothing line named ‘Elle Biblio’, envisioned to follow a vintage aesthetic, consisting of feminine attire that is both modest and fashionable. Considerations include branding and packaging design, such as tagline, logo, hangtag, company description and general colour scheme. Two ways of packaging are presented: the classy and formal gift box, and the delicate and unique wrapping paper, each finished with a logo-printed ribbon as well as an Emblem of the company, either in the form of ink stamp or wax stamp.
Branding
Moodboard
