For this project, I worked on creating a co-branded line look between Disney and Seedling for a line of kids' crafts and activities. These products were created for a more premium market, to be sold online and in retailers such as Barnes & Noble, and needed to be differentiated from the brightly-colored mainline crafts that Disney licensees offered. Seedling already used a kraft paper box to display their products, and I worked to reimagine this with a Disney brand and character presence on the package. The line pulled broadly from the catalog of IP and needed to seamlessly adapt to any character it would be used with, from princesses to pirates, while always retaining an element of individual storytelling.

With the use of color and iconography, and using a limited color sketch-art style to unify the character art, the package came together in kraft paper, white screenprint and a spot-gloss varnish on the front.